GONE VIRAL!

I am not keen on using social media and am relatively naive when it comes to using Tiktok, Instagram, and Facebook, but we put together another version of the UNBOXING video, designed specifically for an attention-scarce, super-fast swiping next-generationial media. Apparently, the trick is to lean into a “trending” audio and also to go heavy on thetonomous Sensory Meridian Response - a tingling sensation from specific sound triggers that captures and holds attention. The TikTok version got 12,000 views. The TikTok with AUDIO on is here. That doesn't necessarily mean anyone will buy the book, but clearly some loved the video! So volume up on box cutting, popping the tape, and unleashing the books. Seven Dials can now be unboxed by many others as the pre-orders via the publishers and ukbookshop.org have now started to land on doorsteps. As you know, Seven Dials is finally published and available on paperback and ebook on 28th October. Fingers audience on soc "AMSR" - the Aucrossed. JD

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Unboxing